2019 outdoor led display field will usher in another explosive year
2019 outdoor led display field will usher in another explosive year
Although the LED display industry experienced a lot of stumbling and stumbling in 2018, exposing many industry problems, it also gave some well-prepared and powerful screen companies new development opportunities. At the same time, the more the environment is not good, the more It is an opportunity for companies to think deeply and practice their internal skills. To be clear: those products in the LED display industry that really solve the rigid demand of the market will not be eliminated. Only when the time comes, LED screen enterprises can develop their own enterprises and products in a solid manner to seize the opportunity to take off in time. From the perspective of the entire outdoor LED display market, the LED outdoor display needs to be further improved, and the technology and talents also need to be strengthened. The market scale will continue to expand, and the price of the LED display needs to be strengthened. In the future, with the further improvement of outdoor products, LED outdoor screens can be integrated and developed with the city. Not only will it not damage the appearance of the city, but it will also increase the charm of the city and inject great vitality into the city. The Burj Khalifa in Dubai is a typical case. The huge LED display covering the tower surface has become a symbol of the city, creating huge commercial value for Dubai. With the advent of the digital age, the living space of traditional media has been weakened, the position of television as the industry leader has been surpassed, and paper media have been transforming to find a way out. Compared with the decline of traditional media business, the story of outdoor advertising is completely different. It is widely used in the scenes we live in, and the forms are more abundant and diverse, resulting in subtle changes in the way of interaction between brands and consumers. LED display has been developing in the outdoor advertising market for more than ten years. Due to its large area and stunning visual effects, LED outdoor large screens can attract the public's attention more than billboards and other products. It is a new combination of media and high technology. At the same time, as the commercial value increases year by year, in addition to carrying the effective communication of brand logos, names, and culture, LED outdoor displays also bear the important mission of showing the image of the city. Nowadays, outdoor advertising led displays have become a must The darling of the outdoor media. The year is the ninth year of continuous growth in global advertising revenue, and the only 'traditional' media category that has seen moderate growth is outdoor advertising. According to data, the NAR of global outdoor advertising is expected to increase by 4.6% in 2018, reaching US$34 billion. The global outdoor advertising market is expected to reach US$50.7 billion in 2020. From the above data, we can see that the outdoor advertising market has a huge development space, and as a new trend of outdoor advertising media in the 21st century, the future market prospects are also immeasurable. It is expected that the scale of outdoor LED displays in my country will reach 157 by 2021. Billion US dollars, will grow at a compound annual rate of 15.9%. It can be seen that the outdoor LED display market has developed rapidly and has occupied half of the entire LED display market. In the current increasingly fierce market competition, the outdoor advertising market has become a hot market for many LED display manufacturers vying to seize . Insiders predict that the market size of outdoor LED displays in the future may reach hundreds of billions. This assertion is like thunder on the ground, which is both exciting and nervous. Undoubtedly, the outdoor advertising market in 2019 will definitely become LED displays. The key Nuggets market for screen companies. Of course, in addition to the increase in market capacity, the promulgation of relevant national favorable policies has also contributed to the LED display companies in the outdoor advertising market. For example, in the 2018 Shanghai International Import Expo, national leaders have repeatedly emphasized the need to accelerate the 'Belt and Road.' Economic and trade cooperation, which will effectively bring new opportunities for overseas development to the outdoor led display industry. Especially for small and medium-sized enterprises in a passive state, Southeast Asia, Central Asia and other countries with small market capacity and low development levels have become potential markets worthy of 'deep digging'. Under the high saturation of the domestic market , Outdoor LED display companies must seek new markets to meet their survival and development, and at this time 'One Belt One Road' is 'escorting' these companies to help them successfully develop overseas markets. However, with the rapid development of outdoor LED display screens, unfavorable factors such as chaos, light pollution, and loud noise have negatively affected urban management and even affected residents' daily lives. For example, in 2018, the LED advertising screen in a commercial district in Chongqing was operating all night, which seriously affected the rest of the surrounding residents, and the residents had no choice but to take the advertising operator to court. There are countless such cases. In order to standardize the running time and product brightness of LED displays, my country officially promulgated the 'Evaluation Requirements for Interfering Light of LED Displays' on October 1, 2018, which sets out the requirements for the classification and evaluation of interference light of LED displays at night. Clearly defined. The promulgation of the New Deal undoubtedly points out the way out for outdoor led display manufacturers, but at the same time, it also puts forward higher technical requirements to them. In order to further regulate the healthy development of outdoor LED advertising screens in China, my country's outdoor LED advertising screen manufacturers should pay more attention to the improvement in the technical field, and strive to use various 'high-precision' technologies to make the outdoor field enter the high-end commercial display market. To sum up, the outdoor advertising market is becoming more standardized, and the potential market for LED outdoor screens has also been further explored, bringing new business opportunities for the development of LED display screens. In 2019, the outdoor led display field will usher in another explosive year. In the face of such a huge Red Sea market, led display manufacturers should firmly seize the opportunity and occupy an important position in the outdoor market.