4K TVs continue to heat up, lower prices will accelerate popularization

Since 2014, fully driven by the World Cup, 4K ultra-high-definition televisions have shown a trend of continuous heating up. Some organizations predict that with the active advancement of many color TV manufacturers and the intensification of competition. In the next period of time, the price of 4K ultra-high-definition TVs may fall to varying degrees. As far as I know, when 4K TV was first launched, the price was basically no less than 10,000 yuan, but now you can buy 4K products for less than 4,000 yuan. Moreover, in the color TV area of u200bu200bmajor home appliance stores, each brand area displays a variety of 4K products, domestically produced such as Hisense, TCL, Changhong, and Skyworth, and joint ventures such as LG, Samsung, Sony, and Sharp. After the World Cup, in order to continue the hot sales momentum of 4K TVs, some home appliance stores and color TV manufacturers have launched large group buying activities, and 4K color TVs have once again become the focus of promotion. Some domestic 4K color TVs that were originally priced at nearly 5,000 yuan are priced at 3,999 yuan during the event, and they are fully functional. For example, a large-size 4K ultra-high-definition TV of a domestic brand, when it was first launched, the most favorable price was about 20,000 yuan, but the current price is only about 10,000 yuan, and the prototype price is only 4,000-5,000 yuan, such a low price. The price can be said to have attracted the attention of many consumers. In addition, in the sales of 4K TVs, the screen size is also a hot spot for mainstream color TV manufacturers. At present, the largest screen size of domestic 4K TVs is about 65 inches, and the smallest is 39 inches. The screen size of 4K color TVs of joint venture brands is obviously larger, ranging from 84 inches, 79 inches, 65 inches, and as small as 40 inches. Inches, 55 inches, etc. In terms of selling price, store sources said that the basic price of 4K TVs of joint venture brands will be higher. For example, a 40-inch 4K TV without 3D joint venture brand will cost 3999 yuan, while domestic 39-inch 4K TVs with 3D The price is around 3,000 yuan. Domestic 55-inch 4K TVs are currently priced at around 7000~8000 yuan, but some 55-inch 4K TVs are only priced at around 5000 yuan, which is basically the same as the price of full HD TVs on the market. According to relevant statistics, with the popularity of 4K TVs and the general reduction in prices, from January to May 2014, the retail sales penetration rate significantly exceeded the average level of 2.3% last year. Zhongyikang predicts the 4K TV market for the whole year of 2014 The scale will reach 7.77 million units.