Application plan + entertainment home, the focus of the projection industry shifted
Top engineering projector The top engineering projector field has been monopolized by Barco, Christie, DP and other oligopoly for a long time. The engineering field has the highest profit, but it is relatively closed and has the least competition. This type of industry procurement is closely related to our favorite large-scale exhibitions, large-scale sports events, high-end cinemas, etc., and is the most mysterious industry procurement project. Although it is very profitable, it is hard to imagine how difficult it is to win a piece of the pie from the mouths of several monopoly giants. However, the situation will be quite different if the needs of high-end engineering projection users are met in a relatively easy-to-implement solution. For example, if you want to achieve a projection presentation effect with a brightness of 20,000 lumens, the price of a top-level engineering projector is about one million yuan. If you use four engineering projectors of about 5,000 lumens for splicing and use, even if you add the cost of a fusion device, etc. , The cost will be much lower than a single top engineering projector. Therefore, the entry-level engineering projector splicing solution, in terms of practicality and addition ratio, has more market advantages than the luxury top brand engineering projector. In the field of education, as the government continues to increase investment in education, modern education facilities are also being popularized. In the future, the interactive teaching mode of short throw projector with electronic whiteboard will gradually be applied to classroom teaching in more and more primary and middle schools. However, most dealers only focus their profit on the sale of a single product. They do not know that another broad market is ignored by them, that is, the installation and commissioning of equipment. If product sales, after-sales standardized installation, product debugging, and later product maintenance can also be regarded as profit growth points like home appliance manufacturers, first, it can directly increase the profit of product sales; second, it can establish standard industry service standards. In the current projection market, it is no longer possible to make profits just by selling products. What users buy is a kind of service. In the field of portable entertainment, with the hot sales of trendy smart mobile digital products such as Apple, portable projectors that are positioned to expand the display of mobile entertainment terminals will become a new profit growth point for projection manufacturers. Projection chip technology is becoming more and more mature, and the new light source revolution of projectors is also in full swing. Whether it is laser or LED, whether these solid-state light sources can reach or exceed the brightness of traditional light sources is the focus of everyone's attention. Since the solid-state light source portable projector has many characteristics such as small size, low power consumption, long service life, low heat dissipation, and wide color gamut, the above advantages make it the best choice for future entertainment projection products. Judging from the current market development trend, solid-state light sources will have a bright future in the micro projector market and the home projector market. Perhaps you have been entangled in buying 720p or 1080p home theater projectors, but the emergence of 3D 1080p projector products has made many home theater fans who love both HD and 3D firm their belief in buying non-3D or 1080p. With the gradual improvement of people's living standards, the purchasing power of home theater projector products is increasing. In the field of home projectors, full-HD products have become the development trend of the future market, and full-HD products with 3D functions will undoubtedly be the hot spot that consumers are most concerned about in the future. With many brands pouring into the high-end 3D 1080P home projector camp, another round of fierce competition, especially in terms of price, has brought more benefits to users. In the future, there will be more new products using new light source technology, which will also be the main development trend of home projectors. Now that there is a broad market, manufacturers can achieve revenue through supporting services such as downstream after-sales service, projector installation and commissioning, and wiring. Summary: 1, mid-end engineering projection splicing scheme, the projection effect is not inferior to the top engineering projector, and the cost is higher; 2, the education field, short focus plus whiteboard method has become the mainstream, the profit margin tends to be saturated, through after-sales service and installation Profit; 3, mobile entertainment is popular, and portable entertainment projectors have a bright future; 4, 3D full HD home theater projectors, manufacturers can also generate revenue through differentiated design and after-sales installation services.