China's 3D outdoor projection advertising stock market in the next 3 years
As the outdoor application of 3D projection technology matures, outdoor communication has entered a new era. Recently, experts from the China Commercial Advertising Association of the Ministry of Commerce pointed out in Shanghai when studying the transformation of terminal marketing communication that in the next three years, China's 3D outdoor projection advertising will generate a market of at least tens of billions of yuan. According to industry insiders, the early outdoor advertising was limited by the technical level of the time, and the pictures were static. This was the 1.0 era of outdoor communication; the emergence and application of neon lights, the invention and use of rolling light boxes, mechanical conduction and photoelectric hybrid devices Directly acting on outdoor media, advertising pictures are no longer static, outdoor communication has entered the 2.0 era; LED large screens have been used in outdoor applications in recent years, outdoor high-definition LCD video screens have made high-profile appearances, digital outdoor advertising is vivid, and the outdoor media industry has entered the 3.0 era; The application of 3D projection technology will lead outdoor advertising into the 4.0 era.