Cinema construction accelerates the development of the film market
The boom in theater construction is one of the highlights of the development of the film industry in recent years. Since the beginning of this year, my country has added 5.5 screens per day on average, which is faster than the world record of 4.3 screens per day set last year. The total number of screens in the country has increased from 6,200 last year to 8,000. From central cities to second and third-tier cities, news of the opening of new theaters one after another, the IMAX theater with an investment of tens of millions of yuan has also become the standard configuration of many new theaters. Wanda Cinemas alone plans to open 25 new cinemas this year, and the total number of screens will exceed 800. The expansion of theaters was originally a requirement for the rapid development of the film industry. In recent years, the production of movies in my country has increased rapidly, but the lack of screens has led to narrow screening channels, which directly hindered the growth of movie box office. In 2010, the output of my country's feature films reached 526, an increase of 70 from 2009. However, due to the number of screens, more than half of the films did not have the opportunity to be screened in mainstream theaters at all, and only a handful of films received full play and attention. Due to the limited number of screens, theaters and theaters mostly choose movies from a market perspective. Which movie has more stars and can attract attention? In fact, many commercial blockbusters launched by theaters have not achieved the expected box office revenue, and the quality and standard of blockbuster films have aroused many criticisms. At the same time, some small and medium-cost movies and excellent non-market mainstream movies are excluded from the theater. Even if they can enter the theater, their scheduling can only be supplementary and incomplete. At present, cinema screening is still the main way to recoup the investment of films. Failure to achieve box office success in a short period of time will mean investment losses, and even fall into the dilemma of only input but no output. The contradiction between the screen capacity and the number of films is transmitted to the upstream of the film industry, causing many investors and producers to blindly cater to the tastes of theaters and the market, focusing on gimmicky commercial films, resulting in a lack of film types and lack of high-quality films. Boutique. Therefore, only when the number of theaters and screens match the output of movies can the market be able to digest different types of movies, and diversified types of movies have room for survival, and a diversified pattern of products is also possible. The boom in the construction of academies stems from investors’ strong confidence in the film market. Industry insiders and the media have worried that the rapid expansion of theaters has led to the low price of single-screen ticket sales. Some theaters have even experienced a decline in single-screen ticket sales, which has laid a hidden worry for the development of the film industry. In fact, there is no need to worry too much about this. For investors, it is important to share the current box office cake, but aiming at the future development trend, it is even more meaningful to plan ahead. The rapid development of my country’s film market is obvious to all: In 2010, my country’s film box office revenue reached 10.172 billion yuan, an increase of 63.9%, accounting for 5% of the global film market. In recent years, the proportion of China’s cultural industry in the world’s cultural market has been less than 4%. %. In the past eight years of film industrialization reform, the box office in cities across the country has increased by 11 times, with an average annual growth rate of more than 35%, which is much higher than the GDP growth rate in the same period. From the perspective of the income structure of the film industry, theaters and theaters share half of the movie box office, and are the direct beneficiaries of the surge in movie box office. Statistics show that in recent years, most of the new box office of my country's movies have come from new theaters. Compared with other investments, the amount of investment in new theaters is not too high, and the growth rate is fast. It can enter the maturity period in one or two years, and it should be a good investment. Not only that, but my country’s film market has huge potential for development. Both in terms of the number of movies per capita per year or the density of the screen, there is a big gap between them and the developed countries. At the same time, this gap also means huge room for development. It is precisely because of this that various capitals have poured into theater construction, and professional theater investment management companies have grown rapidly. In 2010 alone, there were 19 theater lines with a box office of more than 100 million yuan. In addition, with the continuous improvement of the quantity and quality of film creation and production, cinemas will obtain more and higher-quality films; the healthy development of my country's economy will also provide more and more audiences for cinemas, and the benefits of cinema expansion will surely become more apparent. .