Home projection market is optimistic about the market after the 2012 holiday season

2012 has just arrived. After the New Year's Day holiday, the Spring Festival holiday will soon be ushered in. In this period of time, it is the peak period of projector sales in a year, especially the products for individual users, which have attracted the attention of consumers.　　 Looking back at the projector market in 2011, home projectors and micro projectors have become an indispensable new force in the projector market. In household products, 3D 1080p projectors have become a popular product, especially low-priced 3D 1080p has begun to appear, and it provides the best opportunity for many working-class people to watch large-screen 3D movies at home.　　 The prices of entry-level 1080p projectors and 720p projectors have dropped again and again, further narrowing the distance between consumers. You can buy a 1080p full HD projector for around 7,000 yuan, which is more cost-effective than a TV.　　In the micro projector market, high-definition LED light source products with a brightness of up to 500 are popular. The resolution of 1280×800 is a very good choice for watching high-definition movies at home or for business presentations with notebooks. What's more valuable is that the price of such products is generally not very high, which is conducive to popularization in the market.　　 Below, we will look forward to the projector market after the New Year’s Day holiday in 2012.　　3D 1080p becomes an emerging market　　First of all, the home market. The great development of 3D technology has brought new market opportunities. On January 1, 2012, the first domestic 3D channel started trial operation, which provided new opportunities for the development of home 3D display equipment. For projectors that can easily achieve large screens of more than 100 inches, the effect of watching 3D programs is better, so it also ushered in an excellent opportunity for popularization. 2011 can also be the first year of 3D. It was in this year that it began to make great progress. The 3D 1080p projector, as a newcomer in the home market, has also become the most concerned product for home users. In the early stage, the price of 3D 1080p projectors is generally more expensive, and the minimum is about 40,000 yuan, which makes it difficult for ordinary workers to accept.　　 Optoma took the lead in launching a 3D 1080p projector with a price of less than 20,000 yuan, and gave a full set of accessories, so that consumers can enjoy 3D high-definition large screens for less than 20,000 yuan. Subsequently, many projector manufacturers are also about to launch low-cost 3D 1080p products. The competition in this market has become more intense, and it has also provided consumers with more choices.　　 In addition, among entry-level products, the price of 1080p projectors has dropped to an ultra-low price of 5,999 yuan, which is basically the same as the previous 720p products, and has become the first choice of many working-class products.　　New choice for high-definition micro-projection gifts　　In 2011, LED light source projectors became another protagonist in the market. Especially when Texas Instruments introduced high-definition micro-projector chips, handheld projectors were paid more attention to by consumers. The concept of mini projectors and handheld projectors is deeply rooted in the hearts of the people, and has become the latest choice for many friends to give gifts during the holiday season. Three reasons for micro-projection gifts: 1. The appearance is exquisite and popular; 2. The body is light and small, so you can carry it with you; 3. The product is novel and will bring surprises; 4. The price is moderate, suitable for gift giving.　　 Among the current products, the product with a brightness of up to 500 lumens and a resolution of 1280×800 has become the protagonist of the market, and its more practical performance is also the main reason for its popularity. More importantly, the price of such products is more affordable, only slightly more expensive than traditional light source entertainment machines, and can be fully accepted by the working class.　　 From the perspective of the development trend of LED light source micro projectors, we have reason to believe that in the future, LED light source projectors will gradually replace traditional light source products and become the mainstream of the market.