|May become the industry's new 'dark horse' | Transparent led screen
In the past two years, LED transparent screens have begun to shine in the outdoor, commercial display, and stage fields. With various characteristics such as novelty, high transparency, strong sense of science and technology, and better fit with the environment, transparent LED screens have quickly gained the favor of the commercial display market, as well as fashionable and technological places, opening up an exclusive path to occupy in the fiercely competitive market. Unique position. LED display cannot bypass the small pitch, just like people can't get around getting married, having children, and getting married. This is earned by the small pitch by virtue of its own strength, of course it is understandable, but the small pitch has grown up over the years. Whether it is a variety of supporting hardware or a variety of software, there has been considerable progress, and there are also many mature products in the terminal display, such as today's protagonist-transparent screen. The market for transparent screens is very broad, and the restrictions on outdoor installation are intensified, and the audit becomes more and more stringent, and its position in the market will become higher and higher. Whether it is fixed installation or rental, the transparent screen can be competent, and presents the display effect, such as the stage dance mentioned above. LED glass curtain wall screen, also known as LED curtain wall screen, is an important part of transparent screen, and it is a product specially designed for the lighting of glass curtain wall. The LED curtain wall screen is integrated with the building during the day, and at night, like the traditional LED display, it can play video, pictures, text and other content, with a large area display, and the effect is more impressive. Its high permeability is closely related to its special material, structure and installation method. It is a good partner for glass curtain walls, as long as there is glass, it can be applied. According to incomplete statistics, the area of u200bu200bsuch glass is more than 70 million square meters in China alone. At present, outdoor display restrictions are becoming stricter and stricter, and this trend will continue as the country's environmental requirements increase. As a semi-outdoor terminal display, the transparent screen can well circumvent these restrictions and win a part of the outdoor display market. Transparent screen is a good choice for both LED display manufacturers and owners. It is understood that the profit margin of LED transparent screens is not lower than that of small-pitch products, and there are not too many companies doing transparent screens on the market, and the competition is far less fierce than small-pitch markets. To a certain extent, this market is in an ascendant state, and there are still many gaps in the market that other display products cannot cover. For example, most of the more than 70 million square meters of brightenable glass that is in a state of being developed, generally display products cannot compete, because the market positioning is different in market demand. Therefore, this is a good development direction for enterprises, which not only has high profits, but also avoids the fierce competition in the market. For users, transparent screens are also very attractive. Such as convenient installation, energy saving, strong light transmission and so on. For the industry, the important thing about transparent screens is his exploration of the future of the display industry. In the past few years when small pitches have taken the world by storm, transparent screens have also been advancing by leaps and bounds, and there are many classic cases. Whether it is fixed installation or rental, whether it is a concert with tens of thousands of people, or the window of various shops that you may encounter in the corner, you can see the transparent screen. At the major star concerts this year, the transparent screen really made a splash, such as the Amei concert, and the CCTV set of suspended stage that was frantically screened in the circle of friends some time ago. In daily streets, transparent screens have also penetrated unknowingly, such as the window screens of a 4S store. After seeing the classic applications of these transparent screens, I believe that many people will have a word in their minds, dazzle! Transparent screen is not only dazzling, but also because of its remarkable permeability, it can be very well integrated with the surrounding environment. The function has been upgraded from a single display to the coexistence of multiple displays and landscapes. For example, the suspended stage in the central set of 'Wisdom' can be colorful when needed, and become invisible when not needed. This contributes brilliant visual effects to the program without affecting the broad and beautiful appearance of the overall environment. This is particularly important in the shop windows. When the transparent screen is not bright, the glass is glass, which does not affect pedestrians to view the scenery in the store through the window. When it is lit, it can become the focus of attention. In some empty places, such as airports, stations, etc., hanging transparent screens are common nowadays. They can not only provide passengers with itinerary information, but also serve as an advertising platform to increase income without destroying the open space that should be kept in the place. Exists as an embellishment. Nowadays when display effects are dominant, the industry's pursuit of display functions has entered a state of enthusiasm. Small pitch and ultra-fine pitch have become the target and direction of the industry competition, and other aspects of the display screen have been neglected to the point of neglect. People have a relatively stereotyped impression of conventional display screens, even making it a new psoriasis in the city, and it has become a factor that affects and destroys the local environment. The major significance of transparent screens for the industry is to explore the diversification of display screen functions. By turning the display screen into a landscape with display functions, people are liberated from the solidified cognition of the display screen. Just like a mobile phone, it upgrades its communication functions such as music and games. Transparent screen is the current model of the integration of LED display and the environment. He is also a pioneer in exploring the future of LED display. He will provide a possibility for the LED display industry and open up a new path.