New changes in the projection screen market-consumer market potential is tapping

Affected by the haze of the European debt storm, the global projection screen market has gradually shifted from the education bidding market to the private consumer market. In the second half of the year, in addition to the traditional peak season, the private consumer market may become another 'new continent.' Although the projection screen market has developed over the years, its overall sales are still dominated by the business and education market, with government and education bidding accounting for the main part. This also makes that as long as the scale of government and education bidding and procurement declines, the overall shipment of the projection screen market will follow the decline, and the pressure faced by manufacturers will follow.　 Taking Taiwan’s projection market as an example, the Taiwan’s projection market was also flat in the first half of 2012. The main reason is the decline in the scale of government and education bidding and procurement, as well as the sluggish retail market buying sentiment. Facing the downturn in the projection screen market in the second quarter, manufacturers will look to the traditional peak season in the second half of the year to offset shipments in the first half of the year.　 In the face of market changes, in addition to facing pressure, manufacturers also need to change their strategies to deal with them, and strive to use the second half of the year to achieve the overall shipment expectations this year.　 Of course, in addition to looking forward to the traditional peak season, as well as launching projection screen products with alienation, and taking some market segments, manufacturers have gradually begun to focus on the private consumer market-home theater in recent years. The same is true. According to the relevant person in charge of Snowhite, the projection screen will also be used in the domestic and foreign home projection market in the second half of this year, including Home Entertainment and Home Theater. The exhibition attracted countless eyeballs and amazed the audience.　 Compared with the booming foreign household market, although the domestic market is more negotiated, in the face of a huge market, manufacturers still will not give up. In order to promote the desire of consumers in the domestic market, in the second half of the year, in addition to releasing new products, the prices of old screens in the past will likely drop to a certain extent, impressing consumers with low prices.　 In addition, in the face of the rapid growth of high-end users in China, mid-to-high-end home projection screens will become the main focus of various manufacturers. Brands such as Snowhite, Jingke, and Meishi have successively launched their own high-end home projection screens, and this year they launched 4K home projection screens, further promoting the popularity of home projection screens.　 Industry insiders believe that after so many years of development, the projection screen market has become more mature in technology, more refined in application areas, and the market structure has gradually changed. Government and education bidding is not becoming the only growth point in the projection screen market. Under the influence of the European debt storm, the growth of the projection screen market will gradually shift to the consumer market.