On-demand theater management regulations are implemented, and the industry ushered in a wave of reshuffle

by:XY Screens     2021-08-27
While the slowdown, saturation, and transformation of the growth rate have gradually become the new labels of the Chinese film market in the past two years, another new movie-watching mode on-demand theater is growing silently and brutally all over the country. According to incomplete statistics, the number of on-demand theaters across the country may have exceeded 10,000, and it is expected to reach a scale of 100,000 in the future. At the end of this month, the 'Regulations on the Management of On-Demand Cinemas and On-demand Cinemas' signed by the State Administration of Press, Publication, Radio, Film and Television will be implemented soon. The industry believes that the new regulations will provide strong policy support for the sustainable development of the on-demand cinema industry, so that the industry will bid farewell to the gloomy operation of the original outbreak stage and move towards a formal and legalized operation. The on-demand cinema industry has since ushered in its spring. However, before it officially enters the explosion, the on-demand theater will usher in a cruel industry reshuffle. Many stores that are not in compliance with the regulations and do not have the support of genuine film sources will face the fate of shutting down. During this period, mergers or acquisitions between on-demand theaters may become the norm in the industry. On-demand theaters are blooming everywhere. Compared with traditional commercial theaters, on-demand theaters are highly sought after because of their privacy, freedom, richness, flexibility and many other advantages. Audiences in private theaters are not disturbed by the movement, noise, and dazzling of mobile phone screens in traditional commercial theaters, and family audiences with children do not need to worry about disturbing others. At the same time, on-demand cinemas are not like traditional cinemas that are restricted by fixed film arrangement, and there are many options for film sources. On the other hand, nearly half of the domestic films shot in China every year have no chance to be in theaters at all, and these unreleased films urgently need a channel that can support their projection needs. For domestic films that are fortunate enough to enter commercial theaters, the number of possible arrangements is also extremely limited, so the public can continue to watch them in on-demand theaters after downgrades. In addition, a considerable number of people in the industry are very optimistic about the mixed business model that combines on-demand cinema, KTV, Internet cafes, and game halls. The pan-entertainment complex for offline viewing has stimulated the imagination of the market and attracted all kinds of capital to enter the market. In terms of investment costs, on-demand theaters have a much lower investment threshold compared to traditional theaters. Taking the scale of 200 square meters as an example, the cost of a single store is about 1 million. Investors who are optimistic about this new model are rushing. After the vigorous development in recent years, there are at least several thousand on-demand cinema stores nationwide. If all the stores whose locations are not suitable for business establishments are counted, the number of large and small on-demand cinemas across the country has already exceeded 10,000. The new regulations are implemented. Behind the market's urgent need to standardize and savage growth, there is a mixed market. At present, most of the cinemas are opened in office buildings and private houses, which poses hidden dangers in terms of fire safety. Apart from site selection, copyright is another big issue. At present, many on-demand theaters play pirated movies downloaded directly from the Internet. Considering that the industry already has a user base at the level of market feedback and cannot allow it to grow wildly, the State Administration of Radio, Film and Television opened a case for investigation in 2016, and announced the implementation of the ``Regulations on the Management of On-demand Cinemas and On-demand Cinemas'' on March 6 this year. The new regulations It will be officially implemented on March 30. The new regulations clearly stipulate many aspects such as copyright, technical equipment specifications, billing system docking, and store location selection. In addition, the regulations also pointed out that the number of on-demand theaters under the jurisdiction of on-demand theaters in the province is no less than 30, and the number of on-demand theaters under the jurisdiction of inter-provincial on-demand theaters is no less than 60. Among them, the docking of the billing system with the State Administration of Radio, Film and Television (i.e. box office reporting), hardware equipment approval, and the number of operating location-selected stores are considered by the industry to be the bottleneck for the establishment of theater chains. Some insiders said: On-demand theaters need to distribute movies to their individual stores, so it is necessary to reserve a certain number of movie distribution rights. Although the new regulations do not specify specific numbers, this is a competition for the future development of theaters. The key weapon. Read the original
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