Report on the Vietnam Exhibition

In order to understand the projection screen market in Southeast Asia, the company participated in the Palme Vietnam exhibition held in Vietnam from November 04, 2013 to November 14, 2013 The exhibition and survey are summarized as follows: 1. The market analysis originally thought that a country like Vietnam was mainly low-end market, but the customers encountered at the exhibition reversed our view of this market. Other screen manufacturers can have a market in Vietnam. It is conceivable that our products also contain many opportunities and business opportunities in Vietnam. Vietnam's overall per capita income level and consumption level are low, which also causes many customers to only look for some low-end cheap products. All companies compete with each other with cheap products. It is difficult to reverse their transition to the high-end market. the opinion of. This is an obstacle for our products to enter this market, but it is also an opportunity. When everyone sells the same thing, the new product will slowly occupy the market with its own characteristics. 2. Development potential It is not difficult to find that Vietnam still has great potential to make high-end products by visiting customers, because many customers still have a high level of awareness of our products. In general, customers know where our products are positioned, and many customers value the core technology of the product rather than winning at a low price. Therefore, our winning strategy is to compete with others on product quality and core technology, not on price. 3. Market strategy Although Vietnam is a market with great potential, if we want to attack this market, we can’t rush for quick success. We must do a good job of our own products step by step, and gradually guide our customers to reposition our products. Since we promised our customers that we will do It is a high-end brand and focuses on the quality of the products. We must make our products meet the expectations of our customers. First of all, we must enhance the core competitiveness of our products. Everyone has the same products. It will never be possible to win the market with a low price. Only when we have things that others don’t have and products with better quality than others, can we meet the needs of our customers. In order to occupy the market. Secondly, it is to use low-end products as the entrance to this market first, so that our brand is deeply rooted in the hearts of the people, but at the same time, we ensure that the quality of our products is better than others. Finally, guide customers to enter the high-end market, let them know what kind of products can bring them more benefits, higher value, and actively discuss with customers the ways of cooperation that are acceptable to customers. Overseas Department: Yu Yajing 2013-11-19