The stagnation of the projector market may impose higher requirements on projector manufacturers

In 2012, more than half. The sales volume of the projection market in the first half of the year is not optimistic. Many manufacturers have not completed the sales tasks in the first half of the year. In the second half of the year, manufacturers may adopt more aggressive market strategies. However, in the face of the domestic market recession, the performance of the foreign projection market is completely opposite, becoming a growing trend. In the second half of the year, do manufacturers place their expectations on the domestic market or shift their strategies to foreign markets?　 　 With years of development in the projection industry, the overall market tends to slow down, which makes most projector companies have no confidence in setting annual sales targets at the beginning of this year. In particular, some brands that have gambled this year, led by Epson, are under pressure. According to internal sources, one of Epson’s general agents has not purchased goods since June and has completely cleared the original inventory, which is expected to challenge 350,000 throughout the year. Taiwan’s sales volume of Epson is not optimistic this year.　 　 In addition, traditional Japanese giants such as Hitachi, NEC, Panasonic, and Sony also spent the first half of the year in a dull manner. Regardless of feedback from dealers or media-related reports, these projection brands are also facing pressure to ship. Although, in terms of pure sales, due to the pull of Japanese brands and years of invading the Chinese market, it is still higher than some emerging brands. However, compared to the huge annual overall sales, the cumulative sales in the first half of the year is expected to make these traditional manufacturers brain-stuck.　 　 In addition to the decline in shipments in the domestic projection market in the first half of the year, according to Taiwan media reports, Taiwan’s projection market also performed flat in the first half of 2012. The main reason for this is the decline in the scale of government and education bidding and procurement, as well as the sluggish retail market buying sentiment. According to market estimates, Taiwan’s projector shipments in the second quarter were approximately 22,700, a 11.6% drop from the first quarter. Facing the downturn in the projector market in the second quarter, manufacturers will look to the traditional peak season in the second half of the year to offset shipments in the first half of the year.　 　 Compared with the recession in the domestic projector market, the European and American regions have performed more prominently. According to the latest data from Futuresource, a US consulting agency, in the second quarter of this year, the projector industry grew by 11.4% compared to the same period last year, and 3.5% compared with the first half of last year. The growth of the entire industry is attributed to the business and education market. The main growth point is the SVGA (800×600) resolution projector, especially in the UK market.　 　 In addition, the European Football Championship in June this year has also promoted another growth point for the projector. According to Futuresource, the European Football Championship hosted by Poland and Ukraine has set off a boom in the home projector market, especially in Western European countries. Driven by strong demand in some corporate and home markets, shipments reached 5,800 in the second quarter. Taiwan (excluding micro projectors), an increase of 45.6% compared to the second quarter of 2011.　 　 However, the opposite is that the domestic projector market has not been hot due to the European Cup, and the London Olympics are also in full swing. Although the price of home projectors has dropped again and again, even some well-known brands of full HD 1080P home projectors have fallen into the market of about 5,000 yuan, but it still has not changed the status quo of home projectors entering the family on a large scale. Facing the dilemma of the domestic projection market, it is difficult to say whether manufacturers will choose to shift their focus to foreign markets, but it is undeniable that most manufacturers in the domestic market will look forward to the traditional peak season in the second half of the year and produce projector products with alienation. , To take some market segments to achieve the overall shipment expectations. It is believed that under the influence of the first half of the year, the strategic focus of future manufacturers will shift from seeking 'quantity' to 'quality' improvement. In addition to products, in the future, they will break away from the product framework and strengthen the demand for 'service'.