XY Screens, audio-visualmanufacturer with 10% growth in sales each month
On 26 October 2018, Mr. Qin, the founder and General Manager of our company - Guangzhou Xiong-Yun Audio-visual Equipment Co., Ltd. (XY Screens) - received an interview. Here is the article published after the interview.
Journalist:Could you tell us about the startup story of XY Screens?
Mr. Qin: I majored at the Mechanical Design Engineering. This is related to the business [audio-visual] I am involved in now. I am fond of digging into the product structure and production process. The projection technology updates very quickly. Importantly, its visual application is always based on reflected light instead of direct light.
Nowadays many people, especially children and students, suffer from myopia and amblyopia, because they always look straight at the TV and LED/LCD. In fact, they just stare at lamp panels and lamps which will weaken the optic nerves and cause eye problems. The projection technology using reflected light, and the projection screen mostly based on diffuse reflection imaging, have no harm to the eyes.
At school, electronic teaching platform (video base teaching) is widely promoted. This has solved the problem of teachers who passively inhale chalk dust; however, the screens used at most of the platforms are not resistant to ambient light and are present to be unclear. They are low in resolution ratio and contrast ratio – they look like TVs to the students sitting at the front and nothing to those at the backseats.
The Chinese administration has included the prevention of myopia into the policy. It is not only pressure but also responsibility! As an enterprise dedicated to the audio-visual business, we should pay more attention to the eyesight protection and safeguard the eyesight in the public by developing the low gain (<1.0) front projection screen audio-visual projection technology.
Journalist:What achievements have been made by XY Screens since the establishment?
Mr. Qin: In the past five years, our product line [mainly projection screens] has been enriched and diversified. We are now well recognized by the wide product applications. We are the private micro- and small-sized enterprise under the “Belt & Road” national strategy, the enterprise appraised by the test official from the Ministry of Commerce of the People’s Republic of China, the enterprise designated by the local government as a demonstration for safety and environmental protection, the enterprise in possession of large quantities of patents, the high-tech enterprise authorized by the Chinese administration, the enterprise certified under the ISO system, the enterprise able to realize YoY doubled growth every year.
Journalist:What about XY Screens’ brand value and mission & vision?
Mr. Qin: I regard the projection screen as both business and career. I attach great importance to the brand value, which includes the past product value. During the diversification of product line, we have also built strong brand image, from the strong affinity Xiangyun Audio-Visual, the affordable XY Screen, cost-effective JG Projection Screen, to luxury Lucas Audio-Visual.
So far we have achieved the full coverage of the low, medium and premium markets, and have expanded the brand influence from China to France and even throughout the world. In the future, we will build ourselves into a manufacturer of all kinds of audio-visual devices. All employees will be combined into teams having strong passion for this career.
It is our mission to offer you bread with love. Bread, in its pure original formula, making it available for everyone's enjoyment. From antiquity,bread has been known as the epitome of life and human society. It's history can be traced back for thousands of years to the ancient Egyptians, Romans and Greeks.
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings.
Journalist: What measures can be taken if the company intends to sustain the development?
Mr. Qin: In the past, the audio-visual enterprises always grasped the market by carrying out price wars. Worse, some enterprises were in the opinion that the purchase cost of raw materials was the production cost, and then priced the products lower than the cost. This made them difficult to survive. XY Screens is aimed at product quality and is oriented by product innovation.
Currently, some audio-visual companies are aware about the importance of product quality and innovation. We are being imitated, and are working with the peer companies to improve the output value in the industry rapidly. We learn to be the leader in the marketing of industry value. We are more tolerant to the market changes. We believe that only when the progress is made in the industry, can we make further improvement. We will try to surpass ourselves because we have followers.
XY Screens has been improving the R&D, design, and services related to the audio-visual business. Strategically, we market ourselves based on the “N+1” model, which is focused on our official website and aimed at improving the brand image. We firmly believe that the business will grow better and better!
Journalist: Could you detail the products in your company? What about the product
Mr. Qin: In the past five years, the R&D team has become stronger and has developed many new products. Five years ago, we raised the idea namely Narrow Arc-Shaped Frame Screen due to the elegant appearance and wide viewing angle of phone and TV; four years ago, we put forward High Gain Micropore 4K Sound Transparent Screen based on the acoustic transmission and 3D technology; three years ago, we developed several portable projection screens under the circumstances that the life quality was improved, and the customers had higher requirements on product experiencing.
The wide application of laser source allowed the abundant light and rich color restoration. In this context, we developed black screens different in physical, chemical, and optical features. We believe that the age of light resistant black screen is coming. The current 90s/00s generations seek for individualization and the demands are always customized. In future, the projection screen may be more expensive than the projector.
All of the projection screens in our company are patented and are recognized highly. To date we have obtained 50+ patents. We are the national high-tech enterprise. The 3 complete product lines including smart high definition motorized screen, fixed frame screen, and fast fold screen, are all Guangdong High-Tech certified.
Journalist: What will enable the projection to be excellent in effect?
Mr. Qin: In regard to the projection, the excellent effect is always based on the selection of projector and projection screen. The curtain is very important, which may double the projection effect.
In fact, however, the importance of the projection screen is often ignored. Attention is paid to the projector always. Thanks to the increasing requirements on the display, the keys having impact on the effect, of course including the projection screen, are taken into increasing consideration.
The projection screen is manufactured to work with different projectors and to improve the display effect. It is of distinct importance to the display. In addition to the projection screen, we keep enriching the product line. We expect to offer a wider variety of audio-visual devices in the future.
Journalist: What’s your original intention when you started the foreign trade business?
Mr. Qin: In the past, we mainly engaged ourselves in the domestic audio-visual business. Now we pay attention to the foreign trade. In the domestic market, deals can be made quickly because the customers are informed of our products more directly; in the international market, the customers may think more about the quantity and price after knowing us. Though our sales team for foreign business was set up late, we are full of confidence about the business both at home and abroad!
Journalist: How did XY Screens start the foreign business?
Mr. Qin:In regard to the current audio-visual business, we increase the advertising, strengthen the innovation capability, and expand the product application. We take part in many exhibitions where we showcase our manufacturing capability. These are our offline channels. We also give full play to the online platform. Great efforts have been made to establish a reliable website. This enables us to increase the sales by 10% per month.
Journalist:What about the next promotion plan of XY Screens?
Mr. Qin:We will try every way to expand the audio-visual business. This year , we intend to better the projection screen business and meanwhile develop the audio-visual devices. We have already developed audio and video cabinet, projection brackets, and audio and video wire rods this year. We will develop ourselves into a professional manufacturer of various audio-visual devices, and will make our manufacturing capability known to the public.
Guangzhou Xiong-Yun Audio-visual Equipment Co., Ltd. is a company combining R&D and production of projection screens. The R&D and production base is located in Panyu District, Guangzhou City which is the central region of the Pearl River Delta Economic Zone. Since the inception in 2013, the company has grown quickly and has already developed a complete product line covering fixed frame projector screen, motorized projector screen, portable projector screen, projector mounts, fold frame screen, floor standing screen, desktop screen, large-sized engineering motorized and frame screens, and projector bracket. Such products are aimed at science, education, business, family, films & television, etc. and are exported to over 60 countries and regions.
XY Screens holds fast to the spirit of craftsmanship namely “Making Perfection More Perfect”. Product quality is a focus and is now well recognized by the users. In addition, the company keeps making innovations to showcase the brand strength.
“To run a manufacturing platform steadily based on innovation and quality” is the pursuit of the company.