2012 Projection Trend: Brands are optimistic about the engineering projection market

The domestic projection market is great. New opportunities for engineering projectors. 　　　 With the release of the National Twelfth Five-Year Plan and Development Outline, it is clear that increasing investment in education, public facilities and other fields has given engineering projectors a broader market prospect. For projector manufacturers, it is urgent to provide comprehensive engineering projector solutions. How to meet the needs of different industries for projector products, how to provide the best quality service and product operation guarantee, has also become the direction that manufacturers and distributors need to work hard on. Many projector manufacturers have also spotted such an opportunity, and have made it clear that they must fully develop the field of engineering projectors. At present, China's projector market is in a golden period of development when sales volume has risen sharply. According to statistics from research institutions, the annual sales volume is expected to reach 1.678 million units in 2011, and the compound annual growth rate in recent years has reached more than 30%. At the same time, the price of projectors dropped rapidly and the growth of market sales did not make the profits of the projector industry soar. The decline in the profit of a single projector sold has caused serious 'carrying of boxes' in the industry. Channel vendors have a serious lack of motivation for the sales of projectors. The market urgently needs to find a new blue ocean of value. With the country’s large-scale investment in energy, transportation, education and other infrastructure in recent years, and driven by major events such as the 2010 World Expo and the Asian Games, engineering projectors have played an important role in monitoring, command, scheduling, and public display applications. The role of engineering projectors has become more and more extensive, and the scope of environmental adaptation of engineering projectors has become wider. Many large and medium-sized business users, large and medium-sized colleges and high-end hotels have begun to purchase training conference rooms, large classrooms, and auditoriums to adapt to the environment. The engineering projector is used as the display device. From the perspective of the industrial chain of projectors, engineering projectors represent the most advanced technology in the industry and are at the top of the industry's pyramid. The analysis believes that with the continuous expansion of market demand and the continuous introduction of new engineering projectors, the core display technology of engineering projectors has become mature. In the future, engineering projectors with high brightness and high resolution will still become the next development trend. This is because many grand and creative large-screen display projects require exquisite large-screen effects, and only meet the requirements of high brightness and high resolution. Rate requirements can perfectly show the big picture effect. Judging from the new engineering projectors that have been released or announced by some manufacturers, in addition to the continuous improvement in brightness, the image quality and resolution, the widescreen and high-definition models of various brands continue to increase, and the addition of LCOS projectors and the latest The emergence of 4LCD technology has brought bright spots to engineering projectors, and at the same time competition will become more intense.　　　　 In addition, with the release of the National Twelfth Five-Year Plan and Development Outline, it is clear that increasing investment in education, public facilities and other fields has given engineering projectors a broader market prospect. For projector manufacturers, it is urgent to provide comprehensive engineering projector solutions. How to meet the needs of different industries for projector products, how to provide the best quality service and product operation guarantee, has also become the direction that manufacturers and distributors need to work hard on. Many projector manufacturers have also spotted such an opportunity, and have made it clear that they must fully develop the field of engineering projectors.