Born for big size Laser TV sales soared 235 in half a year-XY Screens-img

Born for big size! Laser TV sales soared 235% in half a year

by:XY Screens     2021-09-27
In the field of high-end products, laser TVs, quantum dot TVs and OLED TVs are the three major product types promoted by mainstream color TV brands. But judging from market feedback this year, laser TVs have grown the fastest. In the first half of the year, the sales of laser TVs increased significantly by 235%, while the growth rates of quantum dot TVs and OLED TVs were both lower than 100%, 44% and 96% respectively, which were far lower than the growth rates of laser TVs.   The popularity of laser TV has attracted the attention and involvement of more and more manufacturers. Many brands such as Hisense, Changhong, Xiaomi, Kanshang, XGIMI, Nuts, Ai Luowei and other brands are involved in the field of laser TV.   Laser TV is closer to smart projection in terms of appearance, which is realized by using an ultra-short throw laser projector and an ultra-short throw anti-light screen. With the official release of XGIMI Laser TV, it marks that domestic Internet TV brands have begun to deploy the laser TV field, and the development potential of the laser TV market is optimistic. The laser TV market as a whole is growing rapidly. In the first half of the year, the average sales growth rate of the laser TV industry was 235%, which is already very high compared to other types of products. The development of the laser TV market is not perfect. The value of the excavated space is huge, which also means more advantages. But without the ultra-short-throw anti-light screen laser TV, it is just an ordinary laser projector and it cannot meet the picture quality requirements under the lighting effect. In a sense, the anti-light curtain is the protagonist of the laser TV market. Even if there is no laser light source, the anti-light curtain can still achieve the excellent effect of projection TV. The color TV industry is transforming and upgrading to high-end and large-size directions. In terms of average size, in the second quarter of 2017, the industry average size has approached 50 inches, and is growing at a rate of about 2 inches per year. According to the judgment of the industry, the boundaries of large sizes are constantly being refreshed. Now the best-selling 55 inches is no longer in the category of large sizes, and only 65 inches or more can be called large sizes. Limited by the current cost and technological level of cutting large panels, the price of large-size TVs has risen in numbers. For example, 100-inch LCD TVs have reached a sky-high price of hundreds of thousands of yuan. Laser TVs are born for large sizes. Whether it is the 4K display effect that has been achieved, or the extremely high cost performance compared to liquid crystals and OLEDs, the blue ocean market of laser TVs has unlimited imagination.
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