In the post-TV era, projectors will penetrate into the home sector
Projection equipment has always been used in some professional fields. With the overall advancement of projection technology and the reduction of production costs, TV sets can no longer meet people's needs for home entertainment, and projectors have become the object of attention. For the family, the projector can not only become a high-definition display device for the home theater, but also can be connected with various multimedia devices, which is an indispensable and important part of the modern family. With the advent of the first generation of embedded micro projectors (EMBEDDED micro projector), as of 2009, more than 130 types of micro projectors have been launched on the market. However, micro projectors still face challenges such as low brightness, short battery life, and high price. At present, micro projectors are mainly dominated by stand-alone projectors. DisplaySearch estimates that the shipment of stand-alone micro projectors will reach 45 million units in 2018, with a shipment value of US$8.9 billion. With the continuous improvement of people’s quality of life, people’s TV sets are no longer limited to high-definition TVs, LCD TVs and other equipment. And the equipment with better technology and more refreshing user experience has become the focus of people's attention. Projection equipment has always been used in some professional fields. With the overall advancement of projection technology and the reduction of production costs, TV sets can no longer meet people's needs for home entertainment, and projectors have become the object of attention. For the family, the projector can not only become a high-definition display device for the home theater, but also can be connected with various multimedia devices, which is an indispensable and important part of the modern family. With the development of projection technology and the rise of domestic brands, the domestic projector market is facing a fierce struggle in 2011. Both imported big brands and domestic independent brands are changing market strategies. The application trend of projector products in China is no longer the noble product used by professional users, and its image is becoming more and more popular and portable. In the first quarter of 2011 alone, the overall shipment volume of China's projector market was 152,000 units, with sales of 940 million yuan. Among them, the ratio of households buying projectors stood at more than 30%, which shows that home projectors have a large share of the projection market. Share, and there is still huge development potential. However, due to the limited use environment of the family, the projector market is also facing a huge test. How to reduce the size of the projector and shorten the projection distance has become the key. Micro projectors and short-throw projectors have become the future direction of development. Short throw projectors can project larger images at a shorter projection distance. And because it can be placed near the screen, it has a higher degree of freedom than traditional projectors. The micro projector is very lightweight and can be easily carried around. Now the market has invested a lot of technology around these two projectors. The smooth growth of short-throw projector shipments of short-throw projectors will continue to increase in the future. According to TSR's survey forecast, by 2014, it will increase from 340,000 units in 2009 to 770,000 units, accounting for 10% of desktop projector shipments. Micro projectors will exceed 20 million units. The market for micro projectors seems to expand significantly in the future. Pacific Media Associates predicts that total shipments, including external and internal models, will reach 23 million units in 2014. In recent years, more and more domestic brands have achieved rapid development. At the same time, the quality of domestic projection product distributor groups has also greatly improved, and the market share of domestic brands has also increased year by year. This year, imported brands and domestic brands will face this fierce battle. As a high-tech enterprise specializing in Ru0026D, production, sales and service of display systems, Yiqing Optoelectronics inovel first launched the family route in the early stage, capturing the modern people’s pursuit of high-end home theater enjoyment. Its products are no matter in specifications and technology. They are not lost to imported brands of the same grade. The inovel LRH-112K projector first launched by Yiqing Optoelectronics recently faces mid-to-high-end home users, and is embedded with unique cable TV functions, realizing the innovative application of projection and TV combo, making it possible for projection to replace TV. Yiqing Optoelectronics' products include digital high-definition projectors, multimedia projectors, portable projectors, projection splicing and fusion systems, interactive electronic whiteboards and other products. In terms of product specifications, it can compete with well-known foreign products. We are pleased to see that the national brand Yiqing Optoelectronics inovel is opening up a new era in the projection era with its excellent products and perfect services.