Home theater enters a period of enthusiastic cooking and watching how the market adjusts itself

Generally speaking, as far as ordinary consumers’ perception of the concept of home theater is concerned, the home theater is mainly composed of AV amplifiers, large-screen TVs, and speakers. It is an audio-visual combination that can make people feel the theater effect at home. In the last century, when spiritual civilization was relatively scarce, the performance was particularly precious and niche. At the same time, it can be said that the background of the times has relatively restricted its development trend of large-scale popularization. In recent years, with the improvement of people’s living standards and the growth of entertainment consumption demand, home theater has gradually become a trend pursued by the people. There is no standard to follow in the market. The specification also redefined the home theater: it consists of a surround sound amplifier, 4 or more speaker systems, a large-screen TV (projector) and high-quality AV power amplifier program sources. A home audio-visual system with surround sound theater audio-visual effects can be called a home theater. A related survey data shows that since the beginning of the new century, the home theater market has been directly driven by the recovery of the audio market. In 2002, the domestic home theater market capacity was only 1.91 million units. In 2003, it easily broke the 2 million mark. , And it is measured in tens of millions. From this data alone, the huge room for growth in the home theater market can be glimpsed. Objective consumer demand has brought business opportunities to businesses. In a short period of time, many manufacturers have been attracted to the market in large numbers. Home theaters have since ushered in the cause; slow cooking; Home theater products with various needs emerge in an endless stream, greatly enriching consumers' choices. But at the same time, the imperfection of the market mechanism has slowly revealed the scales of the fast-developing industry. Behind the blooming situation, what binding force is needed to help its healthy development rather than speeding out of control? The author believes that this will be The home theater industry has surpassed radical growth and is a key issue for maturity.